Canonical URI
https://www.mcloughlin.world/glossaries/ssa-lexicon/term/awareness-washing/
SSA Ontology
Awareness-Washing
A permanent publication within the SSA Ontology, with a stable web address and machine-readable identity.
SSA concept · Published
Awareness-Washing
Scope note: Pretending to Educate While Erasing
Using vague awareness campaigns that avoid systemic issues, prioritising feel-good messaging over real change — often without involving those directly impacted.
Concept record
Concept scheme
Related concepts
No explicit related concepts in v0.1.
Status and licence
Published in SSA Ontology v0.1.0. Content licensed CC BY 4.0.
Machine-readable representation
The structured record below is also embedded in this page as JSON-LD.
{
"@context": "https://schema.org",
"@type": "DefinedTerm",
"@id": "https://www.mcloughlin.world/glossaries/ssa-lexicon/term/awareness-washing/",
"name": "Awareness-Washing",
"description": "Using vague awareness campaigns that avoid systemic issues, prioritising feel-good messaging over real change — often without involving those directly impacted.",
"termCode": "awareness-washing",
"inDefinedTermSet": [
{
"@id": "https://www.mcloughlin.world/ssa-lexicon/scheme/narrative-laundering/",
"name": "Glossary Of Narrative Laundering"
}
],
"license": "https://creativecommons.org/licenses/by/4.0/",
"creator": {
"@type": "Person",
"name": "Sarah Ailish McLoughlin"
},
"url": "https://www.mcloughlin.world/glossaries/ssa-lexicon/term/awareness-washing/",
"sameAs": "https://www.mcloughlin.world/glossaries/ssa-lexicon/term/awareness-washing/"
}Provenance
This concept was extracted from the original SSA Lexicon and republished as a stable ontology resource. Original source page(s): https://www.mcloughlin.world/ssa-lexicon/glossary-of-narrative-laundering/