Concept scheme metadata

Canonical URI
https://www.mcloughlin.world/glossaries/ssa-lexicon/scheme/narrative-laundering/#scheme
Ontology type
SKOS ConceptScheme · Schema.org DefinedTermSet
Concepts
5
Status
Published
Version
0.2.0
Creator
Sarah Ailish McLoughlin
Licence
CC BY 4.0
Concept scheme · 5 concepts

Glossary Of Narrative Laundering

Narrative laundering is when lived experience is rewritten to be more palatable, less critical, or more commercially viable. These terms describe how stories are sanitized, reframed, or stolen — all under the guise of awareness or inclusion.

Defined term

Academic Colonisation

When universities or institutions take knowledge developed through survival and reframe it into academic output — stripping the authorship and decontextualising the pain.

Defined term

Awareness-Washing

Using vague awareness campaigns that avoid systemic issues, prioritising feel-good messaging over real change — often without involving those directly impacted.

Defined term

Borrowed Voice

Speaking on behalf of marginalised people without sharing power, compensation, or the platform. Often framed as advocacy, but functions as appropriation.

Defined term

Inspiration Drag

When people reword or co-opt someone’s survival story for social media clout, awareness campaigns, or funding applications — often without consent.

Defined term

Sanitised Survival

Turning a complex, painful lived experience into an inspirational story that removes the systemic context — making it easier to consume, but harder to challenge.

SSA Ontology v0.1.0 · Created by Sarah Ailish McLoughlin · Ontology content licensed CC BY 4.0.
Subscribe to our Newsletter

Receive updates about our latest work, and special offers.