Academic Colonisation
When universities or institutions take knowledge developed through survival and reframe it into academic output — stripping the authorship and decontextualising the pain.
SSA Ontology
Glossary Of Narrative Laundering
A permanent publication within the SSA Ontology, with a stable web address and machine-readable identity.
Concept scheme · 5 concepts
Glossary Of Narrative Laundering
Narrative laundering is when lived experience is rewritten to be more palatable, less critical, or more commercially viable. These terms describe how stories are sanitized, reframed, or stolen — all under the guise of awareness or inclusion.
Awareness-Washing
Using vague awareness campaigns that avoid systemic issues, prioritising feel-good messaging over real change — often without involving those directly impacted.
Borrowed Voice
Speaking on behalf of marginalised people without sharing power, compensation, or the platform. Often framed as advocacy, but functions as appropriation.
Inspiration Drag
When people reword or co-opt someone’s survival story for social media clout, awareness campaigns, or funding applications — often without consent.
Sanitised Survival
Turning a complex, painful lived experience into an inspirational story that removes the systemic context — making it easier to consume, but harder to challenge.